2: Capture the Target
MODULE 2: CAPTURE THE TARGET
Many entrepreneurs and business owners who think they have a good handle on who their target market is are actually missing out on loads of new business! If they were to spend a little time doing an in-depth analysis of their target market many would be surprised to find just how off course they really are, not to mention how much time, effort and money they’ve wasted going after the wrong audience! Even more surprising – if they were to “shave off the fat” so-to-speak and slim down their target audience, sales and profits would actually increase!
In Module 2 of Purpose Your Passion™, Capture the Target, you will learn step-by-step how to explore your market in-depth and tap in to their qualities, traits, needs, desires, hopes, and dreams. Further, Capture the Target will walk you through identifying, defining and refining your target market, as well as provide you with powerful strategies and techniques for successfully connecting with your audience and leaving them wanting more from you.
Module 2: Capture the Target
• Overview •
Stage 1: Identifying and Defining Your Target Market
Stage 2: A Little Less to Go
Stage 3: Exploring Your Target Market Audience
Stage 4: On a Mission
Stage 5: Connect the Dots
Stage 6: Capture the Reader!


